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SFID is an interior design studio based in Tel Aviv, specializing in personalized, functional, and unique designs for commercial properties globally. Our approach involves working closely with clients to understand their needs, preferences, and style, resulting in top-quality finishings and visually appealing designs.


The founder of SFID, Shira Friedman, graduated with a B.Design in Interior Design from HIT (Holon Institute of Technology). Shira is an esteemed designer and visionary, with a portfolio of projects across Israel, Singapore and New York. She believes in clean and elegant designs, bold textures and colors that express each client's character.

Looking to design a space? SFID offers comprehensive design services from concept to completion, guiding clients through every step of the process to ensure their space is beyond their expectations and their customer experience is exciting and unique.

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